Rooted in Adventure, Alberta Agri-Tours Grow

Alberta is helping farmers, ranchers and rural entrepreneurs turn their way of life into tourism opportunities that showcase the province’s western heritage.

Over the past year, Travel Alberta’s investment program has provided $1.7 million to support new and expanded agri-tourism experiences. Projects range from farm-to-table dinners and ranch stays to corn mazes, giving visitors more ways to explore Alberta’s rural roots while supporting local communities.

“By supporting agricultural-based businesses and operators, we are helping showcase Alberta’s small businesses and farms to the world, while boosting the local economy and creating jobs across the province,” said Andrew Boitchenko, Minister of Tourism and Sport.

The investments are driving growth in rural communities and contributing to Alberta’s goal of growing the visitor economy to $25 billion annually by 2035. Support continues for Alberta Open Farm Days through the Alberta Association of Agricultural Societies, which connects Albertans and visitors with the farmers and producers who supply their food. The event has also become a catalyst for expanding food and culinary tourism across the province.

“Alberta’s farmers and ranchers are some of the best ambassadors for our province,” said RJ Sigurdson, Minister of Agriculture and Irrigation. “By opening their gates and sharing their stories, they’re helping more people experience the passion, hard work, and pride that define Alberta agriculture. Agri-tourism not only strengthens rural economies, it deepens the connection between consumers and the people who produce their food.”

“Agriculture is a vibrant thread in Alberta’s identity — shaping our economy, landscapes, and lifestyle,” said Jon Mamela, chief commercial officer at Travel Alberta. “Agri-tourism invites travellers to saddle up, taste local beer, and enjoy farm-fresh food, offering immersive experiences unique to our geography and culture.”

Alberta’s tourism industry is attracting international interest. According to Destination Canada’s 2024 Global Traveller Research Program survey, an estimated 2.9 million overseas travellers and 2.5 million U.S. travellers are interested in experiencing rural Alberta over the next two years.