New Welcome to Alberta border signs unveiled with Strong and Free motto

By Your Southwest Media Group

EDMONTON – Alberta's government is rolling out a new generation of Welcome to Alberta border crossing signs featuring the province's Strong and Free motto, with installation expected to begin by fall 2026.

The refreshed design replaces signage that has welcomed travellers into the province for more than 40 years. After decades of exposure to harsh weather, the existing signs have reached the end of their usable lifespan.

"Our new Welcome to Alberta border signs are proudly branded with our Strong and Free motto," said Devin Dreeshen, Minister of Transportation and Economic Corridors. "Whether people are travelling from our Rocky Mountains, beautiful forests or our fertile agricultural lands, these signs will greet visitors and welcome Albertans home."

The new signs will feature updated provincial branding and a more durable build designed to withstand Alberta's climate for decades. The province recently issued a request for proposal for a fabricator to build 22 signs for installation at provincial border crossings.

The signs will be placed along major highway corridors at entry points from British Columbia, Saskatchewan, Montana and the Northwest Territories. The total cost to replace the 22 border signs is approximately $3.5 million.